Why false advertising is bad

Provided by the Springer Nature SharedIt content-sharing initiative. Skip to main content. Search SpringerLink Search. Abstract In this paper I present a moral account of the legal notion of deceptive advertising. References Akerlof, G. Google Scholar Beauchamp T.

Google Scholar Brenkert, G. Google Scholar Carson, T. Google Scholar Christman, J. Google Scholar Ford, G. Google Scholar Gardner, D. Google Scholar Hill, T. Google Scholar Jackson, J. Google Scholar Jacoby, J. No matter how many times you come out and say sorry. Businesses have partners too who they work with. Operating in an unethical way could also lead to potential investors being completely put off and blocking any future investment.

Not only will it harm your wallet in a sense of investment withdrawal and potentially blocking other investment too but the advertisements will ultimately be pulled down. This means that your whole campaign will be a waste. As people will have a tainted image of you, it may stop them from buying your products and using your services again.

Some campaigns are simply told to just take the adverts down and create new ones. Whereas, others are fined too. Competition forces companies to get creative and to spend money on researching and developing newer and better services and products. However, if your competitor is spending money on making false but attractive claims about their products, for example, it may seem prudent and competitively intelligent for your company to invest in deceptive advertising rather than in innovation and creativity.

Linda Ray is an award-winning journalist with more than 20 years reporting experience. The Effect of Celebrities in Advertisements. Share on Facebook. Consumers Suffer The first and most noticeable negative effect of deceptive advertising is that it leads consumers to make uninformed decisions. Businesses Suffer At first glance, it might seem like deceptive advertising harms consumers and ends up benefiting businesses that employ the practice.

Explore Topics Expand your knowledge. Curated Content Your time is valuable. G2 Community Guest Contributor Network. Sales Tech All Topics. Subscribe and never miss a post. G2 Community Interested in engaging with the team at G2? Could you imagine if you got caught telling a lie about yourself to the entire world? What is false advertising? False advertising definition False advertising is a false, misleading, or deceptive statement about a product or service being sold in an advertisement.

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